Aztec Event Services has launched the newly augmented EventIgnite digital signage platform at World Travel Market (WTM), London ExCeL, 4 – 7 November, as an official contractor for the thirteenth consecutive year.

The event, organised by Reed Exhibitions, attracts a large number of global travel professionals, and this year Aztec has deployed its digital signage solution using its newly updated EventIgnite platform to manage the schedules and content.

The new version of EventIgnite offers improved branding and sponsorship opportunities, now organisers can make use of full screen posters, video, promoted tweets, full width bottom banner and a breaking news feed displayed on their digital signage, all integrated along the time sensitive schedule. Reed will be able to remotely control each of the five digital signage screens placed outside the Knowledge Theatre, Travel Tech Theatre, and three of the Platinum Suites.

In addition to the comprehensive digital signage solution, Aztec has also supplied and installed high intensity HD projectors and PAs for both the Travel Technology Theatre and the Knowledge Theatre, and full AV provision for one Platinum Suite. Aztec has delivered 8 cyberpods for the Digital Hub and the Buyers Lounge North, as well as several projection screens, projectors, laptops, iPads and other technological equipment for use around the show.

Aztec also built the stage and set for the Greek National Tourist Board press conference, and also for an edition of the BBC’s HardTalk programme made at the show. Aztec designed the oval set, and used projection and lighting to create a truly professional OB studio, with three Aztec camera operators and digital video management facilities to capture and rebroadcast live footage.

Leo Speck, Aztec’s sales director, was clearly pleased to be involved, “World Travel Market is a show that does some pretty serious business, so the delegates are very demanding when it comes to accurate, timely and easy to access information. It’s the perfect environment for digital signage, and at this year’s show we are demonstrating how it can deliver not just for delegates and organisers but for sponsors too.”