Aztec Event Services is gearing up for Marketing Week Live, 26-27 June 2013 at Olympia Grand Hall, London, and is finalising preparations for what promises to be a very busy couple of days.

Aztec has been selected as official for AV by organiser Centaur and the firm is also exhibiting with its own stand, promoting its products and services as powerful marketing tools, in the Live Zone, stand B212.

In a first for Marketing Week Live, Aztec will be deploying it’s newly developed digital signage solution and EventIgnite platform. This remarkable system was developed by Aztec to give event organisers a flexible, interactive digital signage solution that responds instantly to changes, engages visitors with relevant information and interactions, and is straightforward to administer by the organiser through a standard web interface.

Aztec will be running live demonstrations of its digital signage and EventIgnite platform on its stand in the Live Zone, as well as demonstrations of silent seminar technology and Aztec’s iKit solution for exhibitors.

Aztec is also collaborating with the organisers to produce digital multimedia content for an innovation at MWL, the “Agency Ask the Experts zone”. Described as “a kind of geek version of speed dating” by Marketing Week, the event will be matching marketers and the agency experts they need to speak to ahead of the show and getting them together in a whirlwind of one to one meetings.

MWL is one of the largest shows of the year for Aztec, with 14 seminar theatres requiring full AV facilities, a computer network to support the popular “speaker ready room” facility and a complete AV solution for the centre stage including twin HD projection and lighting. Installing and operating all these systems will be 18 Aztec AV and IT technicians in their trademark black and orange uniforms.