Aztec Event Services is enjoying a busy three days at the London Book Fair, which has featured some top guests including an ex-England football star.

The Mitcham-based firm is providing extensive AV services to the conference suites, the press room and several private conference rooms at Earls Court.

Aztec is also providing business support services within the International Rights Centre (IRC), offering internet connectivity, print and copying services to agents and publishers.

Running from 8 to 10 April, London Book Fair is expected to attract close to twenty-five thousand visitors this year, nearly half of them from overseas, and Aztec is deploying simultaneous translation services for this strongly international crowd, using its Bosch technology to deliver conference addresses and keynote speeches in multiple languages.

Central to its efforts, Aztec is providing set, stage, lighting, sound and projection for the new London Book Fair International Book Industry Excellence Awards. The awards have 16 categories, including the ‘Crossmedia for best use of IP Awards’ where Angry Birds are pitted against The Walking Dead for the prize.

“There’s a real buzz around the new Industry Excellence Awards this year, so we’ve pulled out the stops to make sure they get the all ‘wow factor’ and panache they deserve,” said Chris Harris, Aztec’s account manager for the show.

“The IRC has once again proved to be a vital resource for some delegates, and it was great to see Sol Campbell having a go at the golf challenge.”