Aztec Event Services is set to provide AV facilities and services to 100% Optical at ExCeL London, 16-18 February 2014. 100% Optical, organised by Media 10, is the first design-led optical trade show to take place in the UK.

Media 10 is expecting around 8,000 international visitors to attend the launch event from buyers, designers, and dispensers, through to opticians, ophthalmologists, surgeons and students. There will be over 400 brands, 2000 product launches, 12 fashion shows and 60 international speakers over the three days in February. Aztec will be responsible for delivering AV throughout the show, including the main theatre and ‘hubs’.

Leo Speck, Aztec’s sales director, is looking forward to the show, “100% Optical is a fantastic opportunity for Aztec to be involved in as it is always exciting to support a new show in the UK exhibition calendar. Media 10 always deliver quality shows and we are sure 100% Optical will be a great compliment to London Fashion Week.”