Informa Print & Media Group is launching Cross Media 2012, a brand new print media show, in London September 3-4, and Aztec Event Services will provide high tech and innovative AV services. Cross Media 2012 will look at ways to integrate digital and traditional marketing channels to drive customer engagement and increase revenues, focusing on social media, digital communications, print, publishing and design. The event has grown out of Ipex, the largest English-speaking global technology event for print, publishing and media, but focuses on the end users of the technology, rather than the technology itself.

Nick Craig Waller, event director for Cross Media 2012 and marketing director for Ipex 2014 comments: “We noticed that customers attending Ipex were bringing their clients to show them examples of print, publishing and other media, and this demonstrated that there was a gap in the market for something that targeted the end users. After consulting with visitors and exhibitors, including some of the biggest names in the industry, we decided to create a new event. This will not replace Ipex, but complement it, and will attract a new audience, including marketers and creatives, and the Business Design Centre is the ideal venue.”

Cross Media 2012, held at the Business Design Centre, London 3-4 September 2012, is a free-to-attend event and will include six seminar theatres with more than 72 inspirational speakers, as well as around 80 exhibitors. Informa Print & Media Group has acquired mediaPro from CloserStill Media this year, and will integrate mediaPro within Cross Media 2012. Aztec will provide AV services across the event, including technology to support ‘Silent Seminars’ in the theatres. AV is a very important part of every show, and Waller sees it as particularly important to get it right at this event, which has senior attendees and exhibitors from high tech industries and high profile brands.

“We are using Aztec’s expertise and experience to create a spectacle for visitors. As an example, there is always a buzz of sound at events, and the ‘Silent Seminars’, where all the attendees wear headsets, allows us to have effective and exciting speakers and demonstrations without interference from the busy and sometimes noisy environment. This will be a test for the technology for other of our shows. Aztec comes with excellent word of mouth recommendations and years of experience in the industry,” says Craig Waller.